Marketing Manager - Nutrivitality

Marketing · Derby, Derbyshire
Department Marketing
Employment Type Full Time
Minimum Experience Manager/Supervisor

At Nutrivitality, we create world-leading liquid nutritional supplements. Our unique NutriProtect Technology is designed to deliver the highest absorption and maximum nutrition to your body with perfectly sized, stable, and high-density liposomes. For a better you, every day.


We pride ourselves on having a diverse range of talented, hardworking and dynamic individuals within our team. We provide a friendly, challenging and rewarding environment that will help individuals expand their knowledge, build connections and grow professionally.


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Do you come from a background of food, nutrition, consumer brands and FMCG?


Are you looking for your next move to be one where you can add significant value and have a real impact on the marketing strategy?


We are currently reviewing our marketing roles based on significant company growth and forthcoming projects and as a result, we are looking for a Marketing Manager to manage Nutrivitality.


Discover Nutrivitality - Click Here!


Duties and Responsibilities include but are not limited to:

  • Lead, manage and grow the marketing team, overseeing the daily workflow of the department providing constructive and timely performance evaluations
  • Report to management and board level stakeholders on the performance of the department and its activities
  • Own all facets of marketing strategy and plans, creating cohesive and well managed campaigns that optimise performance and ROI (acquisition and retention)
  • Identify and partner with agencies to support our strategy and deliver results
  • Take responsibility for all marketing communications including brand tone of voice and storytelling - develop a consistent messaging hierarchy and a set of key value differentiators for our customer communications and campaigns.
  • Manage the conception, development and implementation of the marketing plan and strategies, product concepts, and promotional programmes to drive interest and sales
  • Plan and execute a marketing calendar of advertising, campaigns and promotions, factoring in deployment go-live dates and key marketing initiatives and sales campaign (eg Black Friday, Jan sales etc)
  • Manage the marketing budget and monitor conversions and sales forecasting for the wider team using campaign and conversion insight to predict future performance.
  • Work with our sales and commercial teams on lead generation
  • Plan, book and deliver PR opportunities in the trade press in line with key campaigns
  • Identify key trends and topics that represent opportunities for thought leadership in the industry
  • Directs and implements the organisation’s advertising and promotional activities and communicate the company’s marketing plan with other members of the team
  • Analyse target marketing information to identify and recommend effective marketing approaches.
  • Prepare effective advertising campaigns based on market research
  • Maintain knowledge on emerging products and services
  • Collaborate with senior executives to develop growth plans for the organisation
  • Develop a long-term plan for the development of the organisation’s branding
  • Coordinating new marketing projects from beginning to end
  • Manage relationships with the corporate partners of the organisation
  • Co-ordinate all media contacts and external organisations to ensure that the company consistently gets print and digital coverage
  • Spearhead the strategic and tactical execution of marketing campaigns including the design of test/control segmentation, implementation of tests, tracking, results reporting, analysis and recommendations.
  • Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis


Qualifications, Skills and Experience:

  • An expert in digital and print marketing, content marketing and social media marketing, with a proven track record of managing global programmes and implementing marketing strategies with at least 5 years managing marketing teams
  • Previous experience in FMCG, food and drink, nutrition is highly desirable
  • Excellent verbal and written communication skills, able to inspire, motivate and engage with people. 
  • Thorough understanding of market developments, marketing strategies and practices.
  • A self-starter who loves taking ownership of processes and projects
  • Excellent interpersonal and customer service skills.  Positive in nature and able to both develop and get the best out of those around you.
  • Excellent organizational, attention to detail, leadership, communication and decision making skills.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.  Able to drive initiatives through and resolve obstacles and blockers effectively.
  • Strong negotiation skills.
  • Proficient with Microsoft Office Suite and Adobe suite.
  • Strategic, highly organised and analytical, with the ability to think both creatively and commercially and comfortable presenting at all levels
  • Happy to work at both strategic and operational levels
  • Experience of new product development and interested in the world of start-ups and entrepreneurialism
  • Proven ability of working across marketing in B2C and B2B businesses
  • Ability to navigate industry compliance and exposure to working within a regulated industry, nutrition or VMS experience is highly desirable
  • Strong background in demand generation marketing activity, managing the sales funnel and brand storytelling - via campaigns, content and creative
  • Excellent knowledge of social media and web platforms
  • Experience with retail and online with channels such as Amazon
  • A full, valid driving licence


Company Benefits Include:

  • 23 Days Holiday, increasing to 28 days after 5 years’ service
  • Bank Holidays off
  • An additional days holiday for your Birthday
  • Modern facilities and technology to work with
  • A collaborative culture with progression opportunities and training provided
  • Company Celebration Events twice a year
  • And much, much more!

 

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  • Location
    Derby, Derbyshire
  • Department
    Marketing
  • Employment Type
    Full Time
  • Minimum Experience
    Manager/Supervisor